Welcome Professionals…
…I am writing to you from Oslo, Norway, where I am meeting our international partner firms that we have in more than 30 countries. It is exciting to share best practices and learn from each other.
For this conference I had to prepare a presentation on our company. When presenting to fellows who follow the same business model, I wanted to go beyond the typical slides that we normally show to our clients.
I started out with a summary on our brand awareness in Switzerland, the track record and reach of our marketing work, our specific approach to executive search, and some war stories in client development. When I discussed this with the founder and Senior Partner of our firm, we found the overarching theme that connected all these bits and pieces: our core values.
What we are trying to convey at the conference is: Why are we operating in this way and not another? What is it that clients value about our work? Why do we have a brand image like this and how did we create it? It all links back to our core values.
I realized how important it is to go through such an exercise from time to time. It helps to question the ongoing business and to focus on your strengths. It sharpens the key marketing messages around the USP. And by discussing this with other experts, it helps to challenge your own view about it.
So, enjoy your journey while revisiting the core
Malte
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