Welcome Professionals…
…Today, I am actually asking you for best practices. Just out of curiosity as I am currently starting to explore the opportunities on Twitter for B2B marketing purposes.
I am currently recruiting a Head of Digital Marketing and for that matter, I am talking to various specialists in that field. I have been talking to one professional who is leading a team of 15 people on an acitivity that they call “social selling”. That is, supporting the sales force in producing expert content on social media such as LinkedIn, Facebook, and Twitter in order to generate more B2B sales leads.
I would have expected this in the consumer segment, but I was quite surprised that marketing on Twitter also applies to the B2B segment. If a company invests into 15 marketing specialists providing tips and tricks for the sales force in pimping their Twitter accounts, I thought there must be some juice in it.
So, I am getting started now with B2B marketing on Twitter. Any experience with this out there? Has anybody tried this in the professional consulting space? Have you created some new leads via your Twitter activity? Please let me know and share your feedback via the comment section or by a post to this group.
Of course, you can tweet your ideas, I am @Headhunter_CH on Twitter.
Looking forward to your tweets and posts,
Malte
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