Tag Archives: USP

TNF #083: Core values revisited

Welcome Professionals…

…I am writing to you from Oslo, Norway, where I am meeting our international partner firms that we have in more than 30 countries. It is exciting to share best practices and learn from each other.

For this conference I had to prepare a presentation on our company. When presenting to fellows who follow the same business model, I wanted to go beyond the typical slides that we normally show to our clients.

I started out with a summary on our brand awareness in Switzerland, the track record and reach of our marketing work, our specific approach to executive search, and some war stories in client development. When I discussed this with the founder and Senior Partner of our firm, we found the overarching theme that connected all these bits and pieces: our core values.

core values

What we are trying to convey at the conference is: Why are we operating in this way and not another? What is it that clients value about our work? Why do we have a brand image like this and how did we create it? It all links back to our core values.

I realized how important it is to go through such an exercise from time to time. It helps to question the ongoing business and to focus on your strengths. It sharpens the key marketing messages around the USP. And by discussing this with other experts, it helps to challenge your own view about it.

So, enjoy your journey while revisiting the core

Malte

Thursday Night Flight is brought to you by Malte Müller Professionals. Sharing best practices for top management consultants on topics like communication, client handling, problem solving, appearance, and fitness. Check out www.mm-professionals.com for more material and free resources!

TNF #033: What’s your USP?

Welcome Professionals…

…such a simple question, isn’t it? What’s your USP? Do you have an answer for it?

I sat with the founder and CEO of a consulting company today. He has been running the company for 7 years now and they are quite successful. They have a cooperation with one of the Big 4 accounting firms and have clients among Fortune 500 companies.

When I asked him: “What’s your USP?”, I received a lengthy answer that sounded rather like the company’s history. “We started with…, then we did that project…, then we discovered that…, and I think we are pretty good at…”

What is your USP?

It is of utmost importance that every one of us has a crisp and convincing answer to this elementary question! Right after the meeting I went to stand in front of the mirror and said loudly to myself: What’s your USP?

To be honest: It was worth practicing. I thought I would have had a better spontaneous answer. Finally, I wrote it down in my notebook. Not to forget my personal USP and to review it from time to time.

Try it by yourself: What’s your USP?

Thursday Night Flight is brought to you by Malte Müller Professionals. Sharing best practices for top management consultants on topics like communication, client handling, problem solving, appearance, and fitness. Check out www.mm-professionals.com for more material and free resources!