…as top management consultants we meet a lot of people. Multiple project assignments lead to a large and diversified network of contacts. Have you ever felt the power of introductions?
Connecting people through introductions can be perceived as a great value when done appropriately. In fact, it let’s you stand out as someone who generously shares a precious and scarce resource. Precious, because personal relationship make the juice of business and private life. Scarce, because it is not easy to meet and approach people. It requires a good filtering platform to find appropriate persons and it requires some courage for a cold contact.
What a value lies in good introductions! Bringing two people together that share a common interest, a common problem, maybe a similar background, values, style. Maybe for business or for leisure. It might be for an exchange of experience or just for a good conversation at an event.
If an introduction is well placed and therefore perceived as precious, the value links back to the connector. It is a good way to deepen client relationships.
Of course, it is important not to just randomly connect two strangers. They need to share a common interest in some way. Another highly recommended procedure is the double-opt-in method. You would ask both persons if they agree to the connection before you share their contact details.
Try it and add value!
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