Welcome Professionals…
…such a simple question, isn’t it? What’s your USP? Do you have an answer for it?
I sat with the founder and CEO of a consulting company today. He has been running the company for 7 years now and they are quite successful. They have a cooperation with one of the Big 4 accounting firms and have clients among Fortune 500 companies.
When I asked him: “What’s your USP?”, I received a lengthy answer that sounded rather like the company’s history. “We started with…, then we did that project…, then we discovered that…, and I think we are pretty good at…”
It is of utmost importance that every one of us has a crisp and convincing answer to this elementary question! Right after the meeting I went to stand in front of the mirror and said loudly to myself: What’s your USP?
To be honest: It was worth practicing. I thought I would have had a better spontaneous answer. Finally, I wrote it down in my notebook. Not to forget my personal USP and to review it from time to time.
Try it by yourself: What’s your USP?
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