Welcome Professionals…
…imagine an unknown person, a stranger, who approaches you the first time with a product you do not know, that you may never have heard of. Will you buy? Most likely not. You might ask, what a ridiculous question. What a setup for failure you might say.
Yet, it happens all the time.
In my profession as executive search consultant I get unsolicited requests by email, phone and social networks all the time, many per day. Which is completely fine because I am even asking for it. The misconception is for some candidates to believe that I will immediately drop everything I am doing in order to promote their CV to my key contacts although I do not even know them, yet. Some of the candidates get a bit more pushy, few of them get angry if they do not get what they expect.
Why am I telling this? Because I made the same foolish assumptions. I met target clients for the first time, jumped into the meeting, told them – unsolicited – about my credentials and expected them to buy on the spot.
It takes a lot of time to build a brand, a reputation, and finally a relationship to the individual that will become our client. So we better start digging our well before we become thirsty!
Dig deep!
Malte
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