Welcome Professionals…
…this week a friend told me about his new concept of letting go. He is a very successful salesman. He has sold all sorts of things in his life, machines, clothes, ideas – at the moment he is selling luxury travel.
Sometimes, he told me, he is getting stuck with a potential buyer. He offers everything the customer is asking for, ticks all boxes, but still cannot get to a close. When he recognizes that he might be chasing the deal too hard, he decides to actively let go of the potential customer. He tells himself that it does not matter if the person buys today, tomorrow, or never. He makes a farewell statement and let’s the customer alone. Surprisingly, this is the moment when quite many of these customers actually buy.
Well, I don’t know if this works for me. I am going to try it with my potential clients. Maybe I can tell you later about this.
What I do know is something very similar. To let go is the same concept that works with my brain when thinking about a concept. When I am chasing ideas like my friend is chasing deals. When I turn away a bit frustrated and tell myself that this actually does not matter much, I am let go. I do something else – and there it is. The idea comes to my mind. The trick is about relaxing the brain.
It can be best achieved by pursuing an activity that does not require much brain power. Best results I get when doing some physical workout or going for a walk. Checking the media creates too much sensual overflow. But really letting loose can be a very powerful tool in a profession where creativity counts.
Let (‘s) go
Malte
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