Welcome Professionals…

…as top management consultants, we are selling cures to management problems. We are literally selling a project or mandate and in a figurative sense, we are selling our ideas, concepts, approaches and so on. Our client needs to buy into it. Our client needs to apply our product to make a change.

Someone made me aware of an interesting analogy. A physician is someone curing health problems. Just like a consultant, this professional also needs clients (called patients) to buy into his/her concepts and to apply solutions (called medicine) in order to make a change. The difference is, that in most cases, the medical practitioner does not even make the attempt to sell something.

Think of your own experience when consulting a physician. In most cases, he/she will listen to the problem, make a diagnosis and write a prescription. And – in most cases – the patient will accept it and thankfully apply it. Why is this the case? I came to the following observation:

• The physician addresses a very important if not existential problem of the client which came to see him/her for this
• The physician suggest’s in most cases only one solution
• The physician acts with a natural authority

Wouldn’t it be great if we could move our clients by writing a prescription to them? What in our process do we have to change if we wanted to act with the same persuasiveness as a physician? The problem that we address? The argumentation on the solution? Our communication style?

Let’s think about this for a week!

Malte

Thursday Night Flight is brought to you by Malte Müller Professionals. Sharing best practices for top management consultants on topics like communication, client handling, problem solving, appearance, and fitness. Check out www.mm-professionals.com for more material and free resources!