Welcome Professionals…

…my mother used to do this all the time. She even does it today. Whenever she reads something in the newspaper that could be relevant for me, she cuts it out. During my studies at university, when I was returning home only once a month, I would find a thick stack of newspaper articles waiting for me. To be honest, I did not read everything, but it conveyed one message very clearly: My mother was thinking of me and she cared about my interests.

Back in the days, the habit of my mother seemed a bit awkward, but very nice. It never occurred to me that anybody else could also have a mother collecting newspaper snippets for her of him. The funny thing is, that we now live in a world of snippets. With the rise of social media it seems like everybody is cutting out pieces of random information and spreads it around for others to like that stuff.

Now, think about this crazy idea. Next time you see something interesting that you would like to cut, paste, and spread – pause and think for whom this could be specifically relevant. Send it to this person privately with a note. When you do this occasionally for your important client relationships, they will love you for these snippets of attention. Because they will know: You were thinking of them and you care about their interests!

I will be grateful to receive a snippet from you!

Malte